Polo On The Beach

Polo on the beach is a stunning event that takes place once a year on Watergate bay in Cornwall. It is one of its kind in the UK and in 2009 it was Barefoot Media's responsibility to carry out a campaign surrounding the event to get people to check in!
Barefoot targeted travel editors and high end magazines to increase the footfall to the polo match. They focused strongly on the angle that there is a big culture clash between the laid back surf image of Watergate bay and the luxury, elitist image of polo.
What would have encouraged you to go to this event?
Barefoot won a gold CIPR Award for their campaign in which they managed to get 74 pieces of print and 56 minutes of broadcast for the event. Spectator numbers rose by 35% and accommodation in Watergate bay was booked up the weekend of the event, and for the weeks surrounding that weekend.
One of the ways in which media were drawn to the event was through the use of photo opportunities and interviews with the players The photographs from previous years were used to maximum effect. This worked well because it is such a visual event. Here are some of the images that were used during the implementation of Barefoot Media's strategy.




Do you feel that polo on the beach deserved a gold award?
Can you think of any reasons why this event may get bad media?
Would you have attended if you were a tourist?
Would you agree that the campaign has given Watergate Bay a more innovative and exciting image?

Lucy VS Lauren

The Only Way is Essex has abandoned us until Christmas....this is very, very sad news. I just can't help but wonder what we are going to be missing out on between now and then!!

I was intent on going to Oceana Southampton on Wednesday as Mark Wright was making an appearance...but a devestated me couldnt make it.....however a friend of mine said that he was there.....with Lauren! NOT impressed!

Now, i am not a massive Lauren fan and i'm team Lucy all the way...Lucy has dealt with the whole situation of an unshakable ex very maturely...where as Lauren has just been...well..rude.
So who should end up with Mark???Lauren or Lucy?
VS

How old is tooooo old?!

This woman looks like her own daughters elderly relative...and she is broody for another!


Adriana Iliescu is 72 but says she doesn't feel her age. Is this not a hugely selfish thing to do? Or is it good that Adriana is doing what makes her happy with the rest of her life?
She feels that people that criticise her, are just jealous of what she has done with her life....is this really the case (I'm thinking no!)
It is debatable whether people of a certain age should still be able to try for a baby. Her daughter Eliza was conceived artificially...should this be allowed??
It could be argued that its a human rite to have children but who is going to look after Adriana's children when she no longer can. All I hope is that she has a sturdy support system behind her!

Picture from http://www.dailymail.co.uk/femail/article-1329255/Worlds-oldest-mother-Adriana-Iliescu-broody-72.html